Sending effective e-mails on a regular basis will help increase your registration numbers, drive traffic to your website, and build loyalty with your participants. Here’s how:
E-mail is free. With no production, materials or postage expenses, you can easily and affordably communicate event information.
E-mail is fast. Time-sensitive information including updates pertaining to events and breaking news can be received within minutes, not days or weeks.
E-mail generates an immediate response. By providing links within your e-mail, you give potential participants the opportunity to register right then and there. You can see the results of your efforts instantly.
E-mail is targeted. You can easily segment your lists into groups so your e-mails go to the individuals who are most likely to respond to that particular message.
E-mail is proactive. Instead of passively waiting for participants to visit your Web site, e-mail enables you to aggressively communicate with and educate your existing participants.
E-mail expands your reach. Grow your database by sending information to your participants and encourage them to forward the message onto their own friends and family.
E-mail allows you to foster long lasting relationships. Build a regular, ongoing dialogue with those registrants/participants who appreciate the routine communication. Those who do not can easily opt-out.
E-mail will grow your organization. Maintaining and growing your e-mail database will allow you to fully utilize our services, including free broadcast e-mails and an upgraded version of HTML e-mails (fee applies) in order to reach more participants.
Maintaining and growing a large e-mail database is a crucial factor in bringing your work online. Some tips on how to collect e-mail addresses:
In your next direct mailing or newsletter, include an e-mail solicitation letter, along with a postcard or insert which can be easily filled out and mailed back to your endurance events.
Make e-mail address a mandatory field on all printed registration forms.
During walk-in days, encourage registrants/participants to offer their contact information.
When you send e-mails with a call-to-action (such as event registration), ask recipients to forward the message to friends and relatives so they, too, can get involved.
Prominently place contact lists for your endurance events on your homepage. You may also want to include this option on other pages, like “news” or “contact us”.